ZIVT Square is the backbone of the city's economic development. With the construction of the railway through Zagorje in Zabok in the interwar period, a textile factory was built next to the station, which marked the beginning of the industrialization of Zabok. The starting point of the entire economic activity was held by the oldest company ZIVT, which was founded in 1936 by Milan Prpić. ZIVT was not only the main carrier of Zabok's economic activity, but also a kind of business incubator for the development of non-wovens production programs, from which the company Regeneracija developed, then ZIVTEX, which later became the production of carpets and lighting factory Dekor. In the area of urban and industrial heritage of the ZIVT factory, “City Park” was created, a modern city center with a shopping center. Regeneracija continues to operate successfully on the Square and the Regenerator socio-cultural center is being built.

In the Heart of Zagorje, besides the renovated and functional castles and manors, there are many structures on the verge of oblivion. In order to breathe new life into them, the Srce Zagorje Tourist Board, in collaboration with the Zlatko Dragutin Tudjina Museum of the City of Pregrada, initiated the project “Revived Heritage”. This allows all passersby, travelers and well-wishers to learn more about the rich cultural heritage of the region. Panels with illustrations depicting the attractions as they once looked have been placed next to former buildings, their remnants or the locations where they once stood.