The Zagorje Wine Fair and Exhibition is held in late May on the Bedekovčanska lakes. The main goal of the event is to gather and organize winemakers in order to improve and develop the winemaking process and viticulture, provide expert advice in the processing and marketing of grapes and wine, as well as raising the quality of wine. The event has been held for more than half a century, and is accompanied by a rich cultural and entertainment program.