In the last week of August in the picturesque town of Sveti Križ Začretje, a cultural and entertainment event is held, the central event of which is the Festival of Amateur Singers and the Children's Festival “First Voice of Zagorje”, dating back to 1968. The festival is one of the most famous music events in Zagorje and northwestern Croatia. Participants come from all over the country and continue their careers in other competitions such as The Voice, Krapina Festival, etc. where they achieve notable results. Radek Brodarec, Barbara Otman, Tomislav Mužek, Tatjana Matejaš – Tajči and Josipa Lončar are just some of the names of the Croatian music scene who began their careers in Sveti Križ Začretje. The First Voice of Zagorje takes place in two festival evenings, and the finals are held at the end of the week with a series of cultural and sports events, exhibitions and concerts.